It is not an exaggeration to refer to social media as a world-changing technology, impacting life in all manners—interpersonal, social, and professional. We wanted to focus on this last aspect and discuss how social media can assist a business in its operations.
We’d be remiss if we didn’t mention how social media can significantly help your business. Obviously, there are significant benefits to using these platforms to promote your business—building your brand, sharing your content, making use of the tools these platforms feature for advertising, and otherwise raising awareness of your business itself.
Of course, perhaps the most important of these benefits is that you can transition your social media followers into website visitors (provided your social media is used correctly, of course). This is really what you want, after all. Your business’ website should be the ultimate destination you’re pushing your prospects towards because that’s where most sales will be closed.
However, this is just the beginning of how social media can be of use to your organization.
There are a few business uses for social media that go beyond straightforward marketing.
Word-of-mouth and personal recommendations are pretty powerful things… things that interacting with your fellow business owners on social media can help to encourage. Creating supportive relationships between businesses works the same way the tide does—it raises all ships. Not only can your new business relationships cultivate new opportunities themselves, they can draw the attention of other businesses while building your own organization’s credibility.
This is also closely related to another use that we will discuss in a moment.
While Murphy’s Law—”What can go wrong, will.”—may be a bit extreme, it is irresponsible to assume that nothing bad will ever happen to your business. A healthy social media network gives you an external means of keeping your clientele up to speed should you find yourself needing to lean on our business continuity or disaster recovery services.
One of the greatest opportunities that a business’ social media provides is the opportunity to engage directly with the people that the business is trying to reach and serve. For example, if you want to know what the businesses you serve are looking for, social media allows you to just ask them directly.
Building off of that last point, a healthy social media strategy will also enable you to provide your clients with assistance from there. Not only do many people expect a business to be available on social media for support requests and general questions, they also expect these responses to be prompt. This gives you an additional outlet to provide value through, and helps you produce highly-visible social proof that can help convince other businesses to reach out and inquire about your services… after all, who wouldn’t want to work with a business that is so obviously available?
Almost in summation, social media allows you to communicate with your clients and prospects in a way that speaks to them more directly, drawing them to your website to ensure that they receive your message. Social media also allows you to frame your business the way you want it to be perceived: helpful, approachable, and responsive.
Trust SouthBridge Consulting LLC to provide and support the technology you need for your business to function and thrive. Reach out to us at (281) 816-6430 to find out more.
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